About Taylor

I'm a professional communicator with experience on every side of the media business. Over the past decade, I’ve worked across newsrooms, college athletics, national sports networks, and now in the food and agriculture space. My career has included roles at three TV stations, three NCAA institutions, a global sports broadcasting network, and now at a farmer-owned dairy brand, where I lead digital content and storytelling.
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I’m originally from Madison County, Virginia, and I earned both my undergraduate degree in Journalism and my master’s in Sports Leadership from James Madison University.

Resume Quick Hits

Content & Storytelling
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  • 10+ years of experience writing and producing content across TV, digital, and corporate platforms
  • Launched new FOX affiliate morning show, now a model across Nexstar stations
  • Written 350+ press releases and internal communications over the past three years
  • Skilled in distilling complex topics into clear, audience-focused narratives
  • Comfortable working across formats: news, brand storytelling, executive messaging, and crisis communication
  • Produced hundreds of written and multimedia content pieces, including 350+ press releases in the past three years
  • Experienced communicator with a background in newsroom leadership, copywriting, crisis messaging, and brand storytelling
  • Adaptable across platforms—TV, web, print, and internal communications

Video & Creative Production
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  • Lead producer of ~50 strategic video assets annually for a consumer packaged goods brand
  • Hands-on experience with Canon cinema cameras, Adobe Premiere, After Effects, and Final Cut
  • Managed video projects from run-and-gun field shoots to fully produced digital ad campaigns
  • Strong eye for visual storytelling, pacing, and narrative clarity
  • Directed creative for long-form interviews, awards shows, product videos, and social media content

Digital Marketing & Brand Management
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  • Oversaw digital campaigns generating 21MM+ impressions in 2024
  • Built and launched direct-to-consumer e-commerce platform, reaching 2–4% of annual brand sales
  • Defined and managed brand voice, creative goals, and messaging strategy
  • Led monthly performance reporting and analytics for CEO and senior leadership
  • Supported internal alignment and crisis response through strategic digital communications

Leadership & Strategy
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  • Managed cross-functional teams, freelancers, and agency partners on tight timelines
  • Provided creative direction, project management, and content oversight from concept to launch
  • Built and maintained a comprehensive digital asset library for marketing and internal use
  • Advised executive team on digital content strategy, communications, and brand consistency
  • Experienced in working across departments—from marketing and compliance to leadership and field teams